About MenuAmbition

Better Meals, Better Nutrition, Better Budgets… together.

Our menu optimization platform helps foodservice teams reach their best possible menu performance – accounting for meal and menu appeal, nutrition, and cost, holistically.

Our Story

Menu Ambition was developed to fill the market void of modern decision-support systems for helping professional menu designers.

Our team combines over fifty years of exceptional know-how in every aspect of foodservice, including dietitians and operators who have worked in the trenches.

“The team behind MenuAmbition is exceptional. They are truly passionate about making a difference for their customers.”

Meet the Founders

Rick Pedi

Founder and CEO

  • 35 years food industry experience, founder of three food businesses, senior executive (COO & CEO).
  • Thought-leader in innovation and process improvement – co-taught Clayton Christensen’s inaugural Executive Innovation Master Class at Harvard Business School (for Unilever Food Brands).
  • Consulted to major food companies – Kraft, McDonald’s, Unilever, Oscar Mayer, Keebler, Hormel, Borden, Mead Johnson, and Daymon Associates.
  • Introduced revolutionary problem-solving frameworks and decision-making models to the food industry that are now standards in product development and finding growth opportunities.
Portrait of Shoaib Abbasi

Shoaib Abbasi

Founder and Innovation Strategist

  • Senior supply chain, logistics, and technology executive – 30+ years software development and solutions implementation across healthcare, manufacturing, financial, and services industries.
  • Founder/CEO of Strategic Systems International, a global software provider delivering hundreds of millions in client value, from the Fortune 500 to early-stage technology companies.
  • Founder of The Optimé Group, an advanced analytics software company helping health systems solve persistent workforce deployment challenges.
  • Co-founder of Optimé Supply Chain, solving complex and intractable healthcare supply-chain problems using analytics, machine learning, and mathematical optimization.